Date: 7th May 2024
Client: HSBC
SPARK help HSBC delight their customers.
HSBC continue to make banking more rewarding through surprising their customers with occasional gifts and offers.
SPARK were challenged to source audience appropriate offers in the lifestyle sector for a surprise and delight programme for HSBC customers.
Sourcing offers from Wagamama’s and ODEON, SPARK worked with HSBC to enable branded communications and special offers to their account holders.
To maximise budgets SPARK also create a claim mechanism to ensure that not a single voucher was wasted and enable HSBC to extend the offer to the maximum number of account holders in the most cost-efficient way.
Vouchers are a great way to incentivise and reward but when it’s an unsolicited gift like this one, the level of non-usage is huge leading to wasted budget for the client. By putting in place a simple claim mechanism every single voucher was claimed by grateful customers and not a penny wasted.
