Mars Sweet Sundays

Date: 21st February 2019

Client: MARS

SPARK helped to strengthen Mars Confectionery's partnership with the cinema industry.


How to enhance Mars’ Chocolate’s embedded relationship with the cinema industry in the key summer trading period…


SPARK engaged with the cinema industry on Mars’ behalf, contracting 150 cinemas to take part in the “Sweet Sundays” campaign.

SPARK created a campaign using on-pack codes where multiple purchases were rewarded with free cinema tickets throughout the UK and Ireland.

As well as sourcing cinema partners, SPARK built claim portals and managed the claim and fulfilment process while integrating with Mars’ own customer service teams.


The results are top secret but given that the campaign ran year after year after year it’s safe to say it was successful and became a staple or the Mars’ promotional calendar.