Date: 2nd May 2019
Client: Virgin Experience Days
Creating high value cinema gifts.
Virgin Experience Days are one of the UK’s favourite suppliers of gifts and experiences both via their own platform and through retailers nationwide.
When they wanted to expand their offering at low to middle price points they knew where to turn. Working with SPARK to create aspirational and exciting gift experiences.
Working with Cineworld and Picturehouse SPARK created high value (and low-cost) packages that continue to feature amongst Virgin Experience Days top seller lists.
The packages use cinema vouchers to create entire experiences for couples or families including food and drink options into the bargain (meaning that Virgin Experience Days customers can gift a full night out with no necessary additional spend).
SPARK also created bespoke systems to link Virgin’s existing operational systems with those of cinemas to enable better user journeys as well as ongoing developments to further improve customer satisfaction.
Cinema tickets are a perfect gift that encourages the recipient to enjoy a unique experience. Valid for any film at any time on any day, Virgin Experience Days cinema products continue to be one of their most popular gifts, with buyers AND recipients.
