Date: 20th May 2022
Client: Wrkit
On the back of established success in the UK, Spark helped Wrkit develop similar effective solutions for Ireland.
Wrkit (subsequently acquired by Benefex in Jan’22) are a leading employee benefit provider, originally operating in Ireland but over time expanding operations to the UK, and beyond.
The relationship began when Wrkit were looking to expand their core offering to the UK where we worked together and with the cinema industry to create a discounted cinema ticket offering through The Cinema Society.
On the back of success and incremental sales development in the UK, Spark developed a similar effective solutions for Ireland.
Taking our established UK business model, SPARK set about negotiations with cinema companies in Ireland, to establish a working model specific to Ireland. We secured all of the major Irish chains to deliver a viable proposition for Ireland.
The relationship continues and grows across with regular communications and promotions maintaining front of mind visibility to members. The natural changing content of the cinema industry helps to keep the offer fresh and providing reasons to communicate.
“The Cinema Society has been one of our key supplier relationships for several years and it’s one we value very highly. The SPARK team really are the experts in the sector and their contacts and flexibility have been a key factor in fuelling saving and relationships across many of our client relationships, in Ireland, and throughout the UK”.
Lyndsey Shaw, VP of Partnerships
