SPARK help the York City Knights grow attendance figures via partnership with Cineworld.
SPARK helped York City Knights partner with Cineworld to provide additional reasons to enjoy games at the LNER Community Stadium.
Having your game go out live on TV is great for any club, but the downside is that fans can be tempted to watch from home, rather than attending in person and adding to the atmosphere in the ground.
The new partnership means that any fan who pays for a home ticket gets a trip to Cineworld completely free!
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Latest figures reveal that, despite the challenges posed by US strikes impacting the film slate, UK cinema admissions for 2024 ended higher than in 2023, marking a significant recovery in the year's final months.
