We conduct an annual survey among The Cinema Society members to evaluate our performance and gain insights into their cinema-going habits.
The findings are shared with clients and cinemas and are accessible to anyone interested in public cinema trends and their implications.
Our members were asked:
What are the best things about a trip to the cinema?
Respondents could select multiple options.
Movie without distraction
Big screen & sound
Time with family & friends
Discovering new films
A treat for self
Atmosphere
People rarely have less money in their pockets than they do now. The cost-of-living crisis has affected everyone, making it noteworthy that a rewarding social experience like going to the cinema remains highly valued.