Things We Love About Cinema

Published: 8th July
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Read time: 1 mins

Why do movie-goers love the big screen experience?
Find out in the annual Cinema Society survey from SPARK, with over 1,000 respondents!

We conduct an annual survey among The Cinema Society members to evaluate our performance and gain insights into their cinema-going habits.

The findings are shared with clients and cinemas and are accessible to anyone interested in public cinema trends and their implications.

Our members were asked:

What are the best things about a trip to the cinema?

Respondents could select multiple options.


Movie without distraction


Big screen & sound


Time with family & friends


Discovering new films


A treat for self



People rarely have less money in their pockets than they do now. The cost-of-living crisis has affected everyone, making it noteworthy that a rewarding social experience like going to the cinema remains highly valued.