How do people decide which cinema to visit, the answer might surprise you!
Find out in the Cinema Society survey from SPARK!
We conducted our annual survey among The Cinema Society members to evaluate our performance and gain insights into their cinema-going habits.
We’ve shared these findings with clients and cinemas, and they are accessible to anyone interested in public cinema trends and their implications.
Over 1,000 members responded to this question:
What are the main factors that make you choose the cinema you visit?
Respondents could choose up to 3
Location
Comfort
Price
Ease of Parking
Screen/Sound Quality
Premium Seat Options
Food & Drink Options close by
Public Transport Options
Food & Drink In Cinema
Members prefer visiting their nearest cinema, but that’s not the only reason with comfort and price being almost as important (with great prices being provided by The Cinema Society).
Surprisingly, the widely promoted “premium seat options” are less important than the screen quality and sound, while in-cinema food and drink rank low in reasons for choosing a particular cinema.
Download our white paper, and discover how consumers feel about cinema in 2024, and what they think about employers offering cinema discounts.
Other people in the cinema - a good thing (or a bad one)? Find out what 1,000 of our members thought in the Cinema Society survey from SPARK!
Why do movie-goers love the big screen experience? Find out in the annual Cinema Society survey from SPARK, with over 1,000 respondents!
